QUEEN CHARLOTTE: A BRIDGERTON STORY

Tanisha spearheaded the digital marketing, content and brand partnerships strategy for the hit Netflix limited series.

HIGHLIGHTS

• 875% audience growth, 128% increased engagement, and a 189% uptick in impressions during launch week across all Shondaland platforms

• Companion book, Queen Charlotte landed on New York Times best seller list for hardcover fiction

• Over 400M hours viewed on Netflix, “becoming one of Netflix’s most popular series of all time”

• Elevated consumer awareness through digital content via impactful brand and creator partnerships with esteemed names like ELEMIS, Alicia Keys, Lovepop and Big Freedia.

CONTRIBUTIONS

• Digital Marketing Strategy

• Content Strategy

• Brand Partnerships

• Product Marketing