BRIDGERTON
Tanisha led the digital/integrated marketing and partnerships strategies for the record-breaking hit Netflix series.
HIGHLIGHTS
Aided in the 360 marketing campaign execution for Bridgerton season 2 and 3, resulting in over 10M impressions and 30% increase in engagement across platforms.
Oversaw digital marketing efforts for strategic brand partnerships, including collaborations with Bath & Body Works, Pat McGrath, Penguin Random House, International Delight, Flonase, Simon & Schuster, Williams Sonoma, and Allure Bridals.
Led strategy and assisted with the production of Shondaland and Netflix’s first live red carpet event, leading to 63% audience growth and over 1M+ video views.
Took home CLIO Gold and Silver Awards in season 3 for Overall Social Campaign and Integrated Campaign.
CONTRIBUTIONS
Digital Marketing Strategy
Content Strategy
Brand Partnerships
Product Marketing
LA Times Article
Season 3 Part 2 Red Carpet Coverage
Live Event Production and Red Carpet Coverage
Bridgerton x Monet X Change Live Shopping Event
Bath & Body Works Partnership/Pop-Ups
Custom In-Character Vignettes
Custom In-Character Vignettes
Bespoke Content Series
Bespoke Content Series
A Bridgerton Wedding Contest and Series